Nowadays, the most asked question is “What is cold Email, Is it different from SPAM? “
In this blog, we will clear all the confusion regarding cold emails and SPAM.
So, let’s begin…
What is Cold Email?
Cold email is an email sent to a potential client that has no prior connection with you.
It is like sending emails to someone, with whom you want to do the business.
Cold emails are personalized, used to make contacts with those potential clients that have no prior connection with you.
A cold email should include:
1. Sender’s real name
2. Sender’s contact information: Job title, website, phone number, etc.
3. Customized content for the recipient.
4. A specific request
5. A conversation starter rather than a request to quick action.
• Don’t always have a commercial motive.
• Usually sent from one business to another, or from one individual to a public figure such as an editor, journalist, or influencer.
Is Cold Email SPAM?
Okay, so I will first describe the characteristics of SPAM. It will help you to clearly differentiate between Cold Email and SPAM.
1. Uses fake name
2. Doesn’t include any contact information of the sender
3. Isn’t personalized (the same email is sent to several people)
4. It usually targeting a direct purchase
5. It has a commercial motive
SPAM is an example of a one-to-many email.
Above one is a clear example of spam email.
Unsolicited Commercial Email (UCE) is the official term for spam used by Federal Trade Commission (FTC).
FTC has outlined some rules and regulations. Under CAN-SPAM Act you can send email to business people you don’t know but you have to make sure you are complying with spam laws.
According to FTC, all emails can contain three types of information:
• Commercial content, such as promotion/ selling of a product etc.
• Relationship or transactional content, such as a bank sending its customer a bank statement, an e-commerce store sharing transaction details, or a blogger sending a message to his list of subscribers.
• Other content, which can range from personal content to mixed (relationship + commercial) content.
According to FTC’s regulations, the purpose of an email decides whether it needs to comply with spam laws or not. If the email is primarily commercial or is deemed to be so by the recipient – it has to comply with spam laws.
A well-crafted cold email might have a commercial side, but it also offers significant value.
Is Cold Email Different From Spam? YES!
Cold emails are different from spam because they are meant to build a business relationship with your potential client.